l399 Privacy Policy
Your privacy matters to us. This policy explains exactly what personal data l399 collects from users in Bangladesh, how it is used, and how it is protected.
1. Introduction
This Privacy Policy ("Policy") describes how l399 ("we", "us", "our") collects, uses, stores, and discloses information about users ("you", "your") of the l399 platform available at l399.app (the "Platform"). This Policy applies to all users who access or use the Platform from Bangladesh and any other permitted jurisdiction. By registering an account or using any service on the Platform, you acknowledge that you have read, understood, and agree to this Policy in full.
This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy. l399 reserves the right to update this Policy at any time. Where changes are material, we will make reasonable efforts to notify registered users via the Platform. The most current version of this Policy will always be available on this page with an updated effective date. Continued use of the Platform after any update constitutes your acceptance of the revised Policy.
Our Privacy Commitments
Six core principles that define how l399 handles your personal data on the Platform.
Data Encryption
All data in transit is protected by 256-bit SSL encryption across every connection.
No Data Selling
l399 never sells personal data to third parties for commercial marketing purposes.
Access Rights
You may request a copy of your personal data held by l399 at any time, free of charge.
Right to Erasure
You may request deletion of your personal data subject to legal retention obligations.
Secure Storage
Personal data is stored on secure servers with access controls and regular security audits.
Contact Us Anytime
Privacy queries are handled by our support team and responded to within 5 business days.
2. Information We Collect
Registration and Identity Data
When you register an account on l399, we collect your full name, date of birth, email address, mobile phone number, and residential address. This information is required to create and verify your account, comply with our age-verification obligations (21+), and fulfil our know-your-customer (KYC) requirements. You may also be asked to provide a copy of a government-issued photo identification document and a selfie for identity verification purposes.
Transaction and Financial Data
We collect records of all deposits and withdrawals made through the Platform, including the payment method used (such as bKash, Nagad, Rocket, or Upay), transaction amounts in BDT, transaction timestamps, and transaction reference numbers. We do not store full bKash or Nagad account credentials — payment authentication is handled directly by the respective payment providers. Financial transaction records are retained for a minimum of 5 years to comply with applicable regulatory and anti-money laundering obligations.
Usage and Behavioural Data
We collect technical data about how you interact with the Platform, including your device type, operating system, browser or app version, IP address, session duration, pages visited, games played, bets placed, and click-stream data. This data is used to improve Platform performance, personalise your experience, and detect fraud or prohibited conduct. IP addresses are logged for security and compliance purposes and are not shared with third parties for marketing.
Communications Data
When you contact l399 customer support via live chat, email, or any other channel, we retain records of those communications including the content of your messages, timestamps, and any attachments. Communication records are used to resolve disputes, improve service quality, and train our support team. Records are kept for a minimum of 2 years from the date of last contact.
3. How We Use Your Information
l399 processes personal data only for specific, legitimate purposes. We do not process your data beyond what is necessary for those purposes. The primary uses of personal data collected on the Platform are as follows:
- To create, verify, and maintain your l399 account and to comply with our age-verification and KYC obligations.
- To process deposits and withdrawals and to maintain accurate financial records in line with regulatory requirements.
- To provide customer support, resolve disputes, and respond to account-related queries.
- To monitor Platform use for fraud detection, security incidents, and prohibited conduct in accordance with our Terms & Conditions.
- To personalise your experience on the Platform, including game recommendations, promotional offers relevant to your activity, and responsible gaming alerts.
- To send service communications including deposit confirmations, withdrawal notifications, and security alerts to your registered email address or mobile number.
l399 does not use your personal data to deliver unsolicited third-party advertising. Any promotional communications from l399 are directly related to the Platform's own products and services, and you may opt out of marketing communications at any time by contacting our support team.
4. Legal Basis for Processing
l399 processes personal data only where a valid legal basis exists. The legal bases on which l399 relies are as follows:
- Contractual necessity — processing required to fulfil the Terms & Conditions you have agreed to and to deliver the services you have requested.
- Legal obligation — processing required to comply with applicable laws including anti-money laundering regulations, age-verification requirements, and financial reporting obligations.
- Legitimate interests — processing for fraud prevention, platform security, service improvement, and responsible gaming monitoring where these interests are not overridden by your rights.
- Consent — where we rely on consent as a basis for processing (for example, for optional marketing communications), you may withdraw that consent at any time by contacting our support team.
5. How We Share Your Information
Payment Processors
To process deposits and withdrawals, l399 shares necessary transaction data with payment service providers including bKash, Nagad, Rocket, and Upay, as well as with participating Bangladeshi commercial banks where bank transfers are used. These providers receive only the minimum data required to authenticate and process each transaction and are contractually bound to use that data solely for payment processing purposes.
Game and Technology Providers
l399 works with licensed game providers including Evolution Gaming, Pragmatic Play, NetEnt, Spribe, Microgaming, and Ezugi to deliver casino and game content. These providers may receive limited gameplay and session data necessary to operate their games on the Platform. All providers are subject to data processing agreements and are required to handle personal data in accordance with applicable data protection standards.
Legal and Regulatory Disclosure
l399 may be required to disclose personal data to law enforcement agencies, regulatory bodies, or other authorities where required by applicable law, court order, or regulatory direction. l399 will make reasonable efforts to notify affected users of any such disclosure where legally permitted to do so. l399 will not disclose personal data to any authority beyond what is strictly required by the relevant legal obligation.
6. Payment Data and Financial Privacy
l399 takes the privacy of financial data with particular seriousness. All financial transaction data is encrypted in transit and at rest. l399 does not store full mobile wallet account numbers or bank account details on its servers — payment authentication is handled exclusively by the respective payment providers using tokenised references. l399 maintains only the transaction metadata (amount, date, method reference, and outcome) required for financial record-keeping.
In the event of a suspected fraudulent transaction or a dispute raised by you or your payment provider, l399 may conduct an internal review of transaction data. The outcome of any such review will be communicated to you in writing via your registered email address within a reasonable timeframe. l399's internal financial records are audited periodically to ensure data integrity and accuracy.
7. Cookies and Tracking Technologies
l399 uses cookies and similar tracking technologies to operate the Platform, improve user experience, and support security and fraud-detection functions. Cookies are small text files stored on your device. The types of cookies used on the Platform include:
- Essential cookies — required for the Platform to function correctly, including session management, login state, and security tokens. These cannot be disabled without disrupting Platform functionality.
- Analytical cookies — used to understand how users interact with the Platform, which pages are visited most frequently, and where technical errors occur. This data is aggregated and anonymised where possible.
- Functional cookies — used to remember your preferences such as language settings, session time limits you have set, and responsible gaming tool configurations.
You may adjust cookie preferences through your browser or device settings. Disabling essential cookies will impair your ability to use the Platform. l399 does not use third-party advertising cookies or behavioural tracking cookies for cross-site advertising purposes.
8. Data Retention
l399 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. Account data and transaction records are retained for a minimum of 5 years from the date of account closure to comply with financial regulations and anti-money laundering obligations. Communications data is retained for a minimum of 2 years. Usage and behavioural data in an identifiable form is retained for no longer than 2 years from the date of collection.
At the end of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where you have requested erasure of your personal data and there is no overriding legal obligation to retain it, l399 will complete the deletion within 30 days of receiving your request and will confirm the deletion to your registered email address.
9. Your Data Rights
As a user of the l399 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and provide a substantive response within 30 days.
- Right of access — you may request a copy of all personal data held about you by l399, free of charge, once per calendar year.
- Right to rectification — you may request correction of any inaccurate or incomplete personal data held about you. Account details may also be updated directly via your account settings screen.
- Right to erasure — you may request deletion of your personal data where it is no longer necessary for the purposes it was collected, subject to overriding legal retention obligations.
- Right to restriction — you may request that l399 restrict processing of your personal data in certain circumstances, for example while a rectification request is being investigated.
- Right to object — you may object to the processing of your personal data where l399 relies on legitimate interests as the legal basis, including for direct marketing communications.
l399 will not charge a fee for handling data rights requests unless a request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply. l399 reserves the right to verify your identity before processing any data rights request to protect against unauthorised access to another person's data.
10. Data Security
l399 implements a range of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include 256-bit SSL encryption for all data in transit, encrypted storage for data at rest, role-based access controls limiting staff access to personal data on a need-to-know basis, regular penetration testing and security audits, and multi-factor authentication for administrative access to Platform systems.
In the event of a personal data breach that is likely to result in a risk to users' rights, l399 will take immediate steps to contain the breach and will notify affected users without undue delay. Notification will be sent to your registered email address and will describe the nature of the breach, the data involved, and the steps l399 is taking to address it. l399 cannot guarantee absolute security given the inherent risks of online platforms; however, we commit to maintaining industry-standard protections at all times.
11. Children's Privacy
The l399 Platform is strictly intended for adults aged 21 and above. l399 does not knowingly collect personal data from any individual under the age of 21. If we become aware that personal data has been collected from a person under 21 without appropriate verification, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that a minor has accessed the Platform or provided personal data to l399, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
12. Changes to This Privacy Policy
l399 reserves the right to update or replace this Privacy Policy at any time. The effective date shown at the top of this page will be updated whenever a new version is published. Where changes are material — for example, where we introduce a new category of data collection or a new sharing arrangement — l399 will notify registered users via the Platform or by email before the changes take effect. Minor clarifications and formatting updates may be made without specific notice. Your continued use of the Platform following any update constitutes acceptance of the revised Policy. If you do not agree with any changes, you should stop using the Platform and may request account closure.
13. Contact and Privacy Queries
If you have any questions, concerns, or requests relating to this Privacy Policy or to how l399 processes your personal data, please contact our support team. We aim to acknowledge all privacy queries within 5 business days and to resolve them within 30 days. For data rights requests, please include "Data Rights Request" in the subject line of your message to ensure prompt routing to the correct team.
Email: [email protected]
Questions About Your Privacy?
Our FAQ has answers to common account and security questions. You can also review our Terms & Conditions for the full rules governing your use of l399.